To improve healthcare and ensure the best treatments are reaching the right patients, we need clinical trials. They are not only fundamental in research and development, but also provide hope and support to patients and families where it’s most desperately needed.
But, in an era of rapid technological advancement, the standard approach to conducting clinical trials is often described as sterile and unchanged. To understand the reasons behind this – and explore possible solutions – the Havas Lynx group organised the Patient Centricity on Trial focus group.
At this event, a panel of industry experts, patients and healthcare professionals sat together to discuss their thoughts on the challenges and opportunities of being part of clinical research, as well as how we can involve patients more to ensure a better experience.