Revolutionising clinical trials through technology, creativity and emotive thinking

Revolutionising clinical trials through technology, creativity and emotive thinking

To improve healthcare and ensure the best treatments are reaching the right patients, we need clinical trials. They are not only fundamental in research and development, but also provide hope and support to patients and families where it’s most desperately needed.

But, in an era of rapid technological advancement, the standard approach to conducting clinical trials is often described as sterile and unchanged. To understand the reasons behind this – and explore possible solutions – the Havas Lynx group organised the Patient Centricity on Trial focus group.

At this event, a panel of industry experts, patients and healthcare professionals sat together to discuss their thoughts on the challenges and opportunities of being part of clinical research, as well as how we can involve patients more to ensure a better experience.

Clinical trials – examining the patient experience

Clinical trials – examining the patient experience

Clinical research is essential in helping us find out if new therapies really do work and if they can make a difference to patients’ lives.

But with over 300,000 trials looking for around 44 million patients, conducting clinical research is becoming increasingly difficult. We know there are patients out there, often searching desperately for new options or alternatives that they haven’t already tried.