The Big Communication  - matching unprecedented clinical advances in immunotherapy with transformative communication. In this white paper, we explore the exciting new frontier of cancer treatment - immuno-oncology (IO) - and what it means for how we communicate with healthcare professionals, patients and carers. For those on the frontline of treating cancer, IO brings a whole new level of excitement and opportunity, but also unprecedented complexity and uncertainty. And for patients, the practicalities of cancer treatment have changed. In short, the fundamental realities of cancer has changed and communication has never had a more important a role to play.

The Big Communication - matching unprecedented clinical advances in immunotherapy with transformative communication. In this white paper, we explore the exciting new frontier of cancer treatment - immuno-oncology (IO) - and what it means for how we communicate with healthcare professionals, patients and carers. For those on the frontline of treating cancer, IO brings a whole new level of excitement and opportunity, but also unprecedented complexity and uncertainty. And for patients, the practicalities of cancer treatment have changed. In short, the fundamental realities of cancer has changed and communication has never had a more important a role to play.


To healthcare systems, they are the  unpaid army  keeping everything going. To pharmaceutical companies, they are the potential  catalysts  to therapy success. To doctors, they are the  experts-by-experience  turning treatment plans into reality. And to patients, they are the  indispensable  brothers, mothers, husbands, grandmothers, friends, and neighbours that make each day possible. In this white paper campaign, Havas Lynx Group presents findings from in-depth global research on carers, healthcare’s unseen army.

To healthcare systems, they are the unpaid army keeping everything going. To pharmaceutical companies, they are the potential catalysts to therapy success. To doctors, they are the experts-by-experience turning treatment plans into reality. And to patients, they are the indispensable brothers, mothers, husbands, grandmothers, friends, and neighbours that make each day possible. In this white paper campaign, Havas Lynx Group presents findings from in-depth global research on carers, healthcare’s unseen army.


Generation Now.  The impact of the millennial healthcare professional on our world. We are living in an era when for many the digital revolution doesn’t exist; Millennials have grown up with digital technologies at their fingertips. Medical students graduating next summer will have been born after the commercialisation of dial-up internet. This not only represents a tremendous acceleration in technical development, but also a massive shift in behaviours and lifestyles that has been felt the world over. So, what does the future of medicine look like through the eyes of someone who’s grown up in a culture of constant connectivity?

Generation Now. The impact of the millennial healthcare professional on our world.
We are living in an era when for many the digital revolution doesn’t exist; Millennials have grown up with digital technologies at their fingertips. Medical students graduating next summer will have been born after the commercialisation of dial-up internet. This not only represents a tremendous acceleration in technical development, but also a massive shift in behaviours and lifestyles that has been felt the world over. So, what does the future of medicine look like through the eyes of someone who’s grown up in a culture of constant connectivity?